This is a compelling account of how a medical technology was adapted, refined, and delivered to an illiterate population through house-to-house health education carried out by a small army of dedicated health workers. Over a decade of sustained effort, the BRAC organization implemented this ambitious programme and, despite widespread skepticism from the global public health community, succeeded in bringing the science of oral rehydration therapy into virtually every home in Bangladesh.\r\nNever before—or since—has a public health initiative of such scale and intensity been undertaken. Never before has health education been delivered under such rigorous, cost-effective conditions, supported by continuous monitoring and evaluation that enabled improved implementation at progressively lower unit costs.\r\nReaders of this book will find valuable lessons not only in the application of oral rehydration therapy, but also in the design and execution of public health programmes across diverse settings worldwide. It also offers broader guidance on effective development strategies across sectors. This stands as public health history at its finest
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